The Croatian company Notitia prepares the country’s industrial strategy


September 13, 2022 – Almost all major consulting firms currently active in the Republic of Croatia, from KPMG, PwC to Ernst&Young, wanted to prepare a new industrial strategy for the country, but this work was entrusted to the small Croatian company Notitia, which is also little known to the public.

As Poslovni Dnevnik writes, the Croatian company Notitia is a ten-year-old company from the city of Zagreb, the founder of which is a professor at the Faculty of Economics in Zagreb, Vlatka Bilas.

Just a few weeks ago, the Ministry of Economy and Sustainable Development concluded an agreement with the aforementioned Zagreb company on the creation of the National Plan for Industrial Development and Entrepreneurship for the period 2021-2027, a framework document for the creation of a future policy of support and moderation for economic development.

Notitia’s references

The tender was announced during the tenure of former economy minister Tomislav Coric, and the bids were submitted in April, just before Davor Filipovic took over that role and department. The evaluation and selection between the offers of nine candidates took some time, and the offer with the lowest price was finally chosen.

The estimated value that the competent ministry pointed out and was ready to pay for this project was 1.2 million kuna excluding VAT, and the Croatian company Notitia offered its services for a price of 325,000 kuna, which is barely half of what the other bidders were willing to charge.

The lowest price offered was not the only criterion sought, points were also awarded for experience and the ability to equip themselves for this type of work. These factors were equally important in the evaluation process. Among the five members of the Notitia team is Sanja Franc, associate professor at the Faculty of Economics.

The Croatian company Notitia has also already collaborated with the Ministry of Economy and other ministries and state institutions, and one of its most recent engagements has been the consultation on the creation of the innovation network for industry and thematic innovation platforms, as well as consulting on the establishment and development of the innovation system throughout the Republic of Croatia.

This team also has extensive experience in strategic planning projects for no less than the World Bank, and among the references cited by Notitia are the 2016 smart specialization strategy and the creation of an operational plan for the implementation of the previous industrial strategy. , that of the period 2014 to 2020.

The new policy for the development of Croatian industry will therefore be shaped by the hands of the professors of the Faculty of Economics in Zagreb and, as foreseen in the public tender, they will have a total of seven months to prepare the document has already been awaited for two years. The first argument to block the preparation of Croatia’s seven-year industrial development plan was the outbreak of the global coronavirus pandemic, which brought an end to normal life and business as we knew it. It then coincided that a framework document for the development of the industry was also in the process of being adopted at EU level, as well as at national level, and that work was then underway on the preparation and l adoption of Croatia’s national development strategy until 2023. .

At the end of last year, former Economy Minister Tomislav Coric concluded that with the adoption of these documents, a basis had finally been created in which thinking on industrial policy could be properly integrated. Today, new moments and changes have again appeared with inflation and the spiral of the energy crisis, which will change the European economy a lot. Seen in this light, Croatia’s brand new industrial strategy will be even more relevant.

Key changes

By the time the Ministry of Economy finally started seeking consultants for this document earlier this year, three changes that will transform Croatian industry by the end of this decade were seen as key – the green transition and digital and improving the position of the Croatian economy in global value chains.

In other words, in the deliberation of the plan, the accent should be placed on the production sectors which create more and more added value, those which are based on knowledge, with the inescapable postulate of a circular economy and decarbonized.

The Ministry of Economy has made it clear that the conception of the recovery and development of the national economy cannot simply be based solely on standard theses on competitive advantages and the preservation of jobs and simply detect negative facts about Croatian industry that need to be corrected. The challenge was to define the “game changers” and to create the conditions for their encouragement. In addition to defining the industrial activities that have the greatest prospect, the ministry also expects from the consultants a proposal for a set of appropriate measures that will further stimulate their growth, and among others, small and medium-sized enterprises are essential for competitiveness and the prosperity of the Croatian economy as a whole.

The modernization and decarbonization of energy-intensive industries has also been “inserted” as one of the priority objectives, in which the ministry recognizes the opportunity to improve and introduce advanced technologies and stimulate structural changes. and investments. The preparation of the National Plan should also lead to a detailed elaboration of measures, activities and expected results and projects.

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