Roberts named vice president of sales and marketing for BrassCraft


NOVI, MI – BrassCraft Manufacturing Company, a leading manufacturer of plumbing products, announces the retirement of George Werner, Vice President of Sales, after 27 years of dedicated service.

“I am grateful for the tremendous impact he has had on our business and on the industry over the past three decades. We wish him the best as he begins his well-deserved retirement,” said Tom Assante, President of BrassCraft.

Assuming Werner’s responsibilities, Mike Roberts now leads a unified global sales, marketing and product development team as Vice President of Sales and Marketing.

“I am thrilled to take on this new role focused on honor and the pursuit of BrassCraft’s legendary heritage. Few brands earn the fierce loyalty of the plumbing professional that BrassCraft experiences every day; we redouble our efforts to earn that loyalty through industry-leading quality and exceptional product solutions,” said Roberts.

A 12-year Masco veteran, Roberts joined BrassCraft as Vice President of Marketing and Product Development in 2018, after managing the fixture business at Delta Faucet Company for nine years. Roberts brings over two decades of experience in the home improvement industry, both in the United States and Europe.


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