Professional cycling brand Jelenew helps female cyclists find the right pants


Jelenew breaks with the appeal of traditional cycling wear and launches new products that lead to a revolutionary item: the world’s first 1+1 cycling pants with external pads, a pair of leggings and a pair of shorts with a pad external removable. Some professionals believe that Jelenew cycling pants with external skin is an innovative product. It is developed and designed according to the physiological structures and differentiated sensations of men and women. Its “like nothing” comfort and unique high-end feel redefines women’s cyclists’ knowledge of professional cycling apparel, sparking a wave of attention to women’s needs of body and mind in the outdoors.

“In a 2019 study of 178 female cyclists published in the Journal of Sexual Medicine, 58% said they felt genital numbness at least sometimes, and 69% said the same about chronic buttock and groin pain. Many friends tell me that wearing women’s professional cycling pants is like sitting on a huge, thick, suffocating, puffy diaper. And a strong protrusion before that I can feel when standing. It’s very embarrassing.” Jelenew’s creative director said, “A lot of girls blame themselves or bikers for this discomfort. Using well-constructed cycling pants can reduce or eliminate these discomforts. We want to change this situation. Jelenew hopes to use new structures and technologies to bring a better experience to female cyclists.”

Historically, the population of male cyclists was much larger than that of women. Male cyclists have become the cycling industry’s biggest consumer, while the entire market industry ignores female cyclists and their demands. All cycling clothes have the same pattern, and in other words, women had to wear the same pants as men. It wasn’t until the mid-1990s, when women’s consciousness was awakened, that women’s cycling pants – cycling pants with a reduced waist and optimized fit – appeared.

In recent years, with the development of awareness of female cyclists and the gradual expansion of the female cycling consumer market, many cycling brands have tried to actively develop new women’s cycling clothing from the perspective of women. . Some brands optimize and adjust women’s cycling pants in terms of waist-hip ratio, leg length and built-in padding structure according to the differentiated structure of men and women. But no brand has ever made a breakthrough, and almost all brands use the traditional masculine padding structure built into the seam. Essentially, most women’s pro cycling shorts are shrunken versions of the men’s.

Jelenew cycling pants: made for women, prioritizing health and comfort

The reporter learned that Jelenew is a brand born for women, and women’s innovation revolution is the core of the brand. Gathering feedback from many women, Jelenew incorporates functionalism and 3D structural aesthetics as product guidelines. It injects the innovative experience of high fashion 3D garment structure making, ergonomic design and sportswear expertise into the research and development of cycling apparel design.

Jelenew cycling pants are based on human body 3D structure analysis and muscle strength data disassembly during female riding process. The outer pad adopts the original three-segment V-shaped structure, thickened at the ischium and pubic position, and the V-shaped vertex position is released, focusing on protecting the buttocks and the pubic junction of stressed women. It provides more precise support than an integrated structure bicycle cushion, helps maintain average blood circulation and reduces the risk of numbness in the perineum, crotch and legs when riding. The ingenious integration of the smooth and excessive design of the G1 to G2 surfaces makes the external pad much more fitting than the integrated riding pad, thus reducing the friction of the perineum. And it also solves the problems of sensual private parts and bulging of the private parts of traditional cycling pants, embarrassing lines, camel toes, etc. The detachable adjustment exceeds the limits of sports scenes and meets the various needs of cyclists.

“Finally, I found the women’s pro cycling pants.” A French cyclist said after trying Jelenew cycling pants, “Cycling is an essential part of my life. My sensitive parts would feel the acupuncture after riding. Jelenew cycling pants provided enough support and cushioning, and the driving has become a pleasant pleasure.So amazing!And there is no need to worry about the cushion bulging or slipping, and you can take a walk or have afternoon tea without changing your clothes after cycling. It’s something I never imagined before. I hope more girlfriends can feel these comfortable and magical cycling pants.”

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